The role of control in new product development processes. Theoretical framework and empirical evidence

Author/s Antonio Leotta
Publishing Year 2011 Issue 2011/2 Language Italian
Pages 29 P. 9-37 File size 738 KB
DOI 10.3280/MACO2011-002002
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Given the relevance of new product development processes, this study is aimed at understanding the role that control plays in them. To do so, the paper is organized into a theoretical and an empirical part. The theoretical part develops an analysis comparing the paradigmatic views which have mostly conditioned the extant literature on development processes and the related control. As a first result, the analysis suggests to draw on control studies based on Giddens’ structuration theory. An interpretive framework is derived in order to conceptualize the role of control in development processes. The empirical part of the paper focuses on a case of development process at a multinational company operating in the semiconductor industry. The field-research is aimed at verifying the explanatory power of the theoretical framework, offering data that enrich it.

Keywords: innovation, development, control, structuration

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Antonio Leotta, Il ruolo del controllo nello sviluppo di nuovi prodotti. Inquadramento teorico ed evidenze empiriche in "MANAGEMENT CONTROL" 2/2011, pp 9-37, DOI: 10.3280/MACO2011-002002