Convergenza e strategie di marketing. Definizione del costrutto, esperienze aziendali, domande di ricerca

Journal title MERCATI E COMPETITIVITÀ
Author/s Fabio Ancarani, Michele Costabile
Publishing Year 2005 Issue 2005/2
Language Italian Pages 35 P. File size 383 KB
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Fabio Ancarani, Michele Costabile, Convergenza e strategie di marketing. Definizione del costrutto, esperienze aziendali, domande di ricerca in "MERCATI E COMPETITIVITÀ" 2/2005, pp , DOI: