Sistemi informativi geografici come estensione del Customer Relationship Management nelle imprese e nei servizi

Journal title ARGOMENTI
Author/s Federica Tombari
Publishing Year 2006 Issue 2006/16
Language Italian Pages 21 P. File size 1639 KB
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The paper illustrates the increasing opportunities related to the adoption of Geographic Information Systems (GIS) with the potential of Customer Database (CDB) and Customer Relationship Management (CRM) in the traditional analysis for the support decision system in the business management of private enterprise, service enterprise and public enterprise.

Federica Tombari, Sistemi informativi geografici come estensione del Customer Relationship Management nelle imprese e nei servizi in "ARGOMENTI" 16/2006, pp , DOI: