La nuova frontiera del falso: clonare la brand experience
Journal title MERCATI E COMPETITIVITÀ
Author/s Claudio Sambri
Publishing Year 2011 Issue 2011/4
Language Italian Pages 10 P. 5-14 File size 773 KB
DOI 10.3280/MC2011-004001
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Claudio Sambri, La nuova frontiera del falso: clonare la <i>brand experience</i> in "MERCATI E COMPETITIVITÀ" 4/2011, pp 5-14, DOI: 10.3280/MC2011-004001