World Heritage Sites: Prospects for the enhancement of Rural Heritage

Journal title MERCATI E COMPETITIVITÀ
Author/s Fabio Converti, Piera Della Morte
Publishing Year 2011 Issue 2011/4
Language Italian Pages 19 P. 81-99 File size 1204 KB
DOI 10.3280/MC2011-004007
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The current context of global competition between cities, metropolitan areas, economic areas, is also heavily impacting on the development of high landscape and cultural value rural areas, until a few years ago almost completely excluded from the processes of territorial investment. In order to better understand these unusual processes, the author argues that it is necessary to formulate new interpretations on the criticism of the local marketing activities and its relations with plans and tools for management and development of sites UNESCO characterized by high degree of rurality.

Keywords: Knowledge, rural, evaluation, competitiveness, landscape, management

Fabio Converti, Piera Della Morte, Siti Unesco: Prospettive di valorizzazione dei patrimoni rurali in "MERCATI E COMPETITIVITÀ" 4/2011, pp 81-99, DOI: 10.3280/MC2011-004007