Slow Food, Slow Communication Slow Capitalism. Practices of Resistance and the Colonization of Alterity)

Journal title SOCIOLOGIA E RICERCA SOCIALE
Author/s Antonio Di Stefano
Publishing Year 2014 Issue 2014/103
Language Italian Pages 21 P. 145-165 File size 100 KB
DOI 10.3280/SR2014-103007
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

The slow movements offer an alternative life project in comparison to the mainstream paradigm of homo faber and homo communicans, and criticize capitalism that appears in the form of a perverse mechanism capable of colonizing vital spaces of individuals, through the dissimulation of its own power. The «new spirit of capitalism» suggests that the stigma and criticism to which capitalism is subjected is what bring its ability to reproduce and renew itself. The following paper will analyze the specific ways in which slow movements have become important «narrative representations», revealing their deep connection with the «dominant grammar» of the capitalist matrix.

  1. M. Aime, A. Cossetta (2010), Il nodo al tempo di Internet, Torino, Einaudi.
  2. G. Andrews (2008), The Slow Food Story. Politics and Pleasure, Montreal, McGill-Queens University Press; tr. it., Slow Food. Una storia tra politica e piacere, Bologna, il Mulino, 2010.
  3. A. Appadurai (2004), The Capacity to aspire. Culture and the Terms of Recognition, in V.
  4. Rao, M. Walton (eds.), Culture and Public Action, Palo Alto, Stanford University Press; tr. it., Le aspirazioni nutrono la democrazia, Milano, et al./Edizioni, 2011.
  5. A. Arvidsson (2010), Il marketing dalla suggestione al brand management, in S. Cavazza, E. Scarpellini (a cura di), La rivoluzione dei consumi. Società di massa e benessere in Europa (1945-2000), Bologna, il Mulino.
  6. J. Baudrillard (1970), La société de consommation. Ses mythes, ses structures, Paris, Denoël; tr. it., La società dei consumi, Bologna, il Mulino, 2010.
  7. J. Baudrillard (1995), Le crime parfait, Paris, Galilée; tr. it., Il delitto perfetto. La televisione ha ucciso la realtà?, Milano, Raffaello Cortina, 1996.
  8. Z. Bauman (2002), Society under Siege, Cambridge, Polity Press; tr. it., La società sotto assedio, Roma-Bari, Laterza, 2006.
  9. H.S. Becker (1963), Outsiders. Studies in the Sociology of Deviance, New York, The Free Press; tr. it., Saggi di sociologia della devianza, Torino, Gruppo Abele, 1987.
  10. L. Bellenger (1992), Etre pro. Les clés d’un professionnalisme bien compris, Paris, ESF.
  11. W. Benjamin (1926), Der Erzähler, in Schriften, Frankfurt am Main, Suhrkamp; tr. it., Il narratore. Considerazioni sull’opera di Nicola Leskov, Torino, Einaudi, 2011.
  12. Y. Benkler (2006), The Wealth of Networks. How Social Production Transforms Markets and Freedom, New Haven and London, Yale University Press; tr. it., La ricchezza della rete. La produzione sociale trasforma il mercato e aumenta le libertà, Milano, Egea, 2007.
  13. B. Biehl-Missal, M. Saren (2012), «Atmospheres of Seduction: A Critique of Aesthetic Marketing Practices», Journal of Macromarketing, XXXII, 2, pp. 168-80, DOI: 10.1177/0276146711433650
  14. L. Boltanski, È. Chiapello (1999), Le nouvel esprit du capitalisme, Paris, Gallimard.
  15. V. Borghi (2011), «La presa della rete: tendenze e paradossi del nuovo spirito del capitalismo », Rassegna italiana di sociologia, LII, 3, pp. 445-60, DOI: 10.1423/35260
  16. V. Borghi (2012), «Sociologia e critica nel capitalismo reticolare. Risorse e archivi per una proposta», Rassegna italiana di sociologia, LIII, 3, pp. 383-408, DOI: 10.1423/38245
  17. D. Boyd (2010), Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications, in Papacharissi (ed.) (2010).
  18. P. Breton (1992), L’utopie de la communication, Paris, La Découverte; tr. it., L’utopia della comunicazione, Torino, Utet, 2000.
  19. R.S. Burt (1992), Structural Holes. The Social Structure of Competition, Cambridge, Harvard University Press.
  20. M. Caldwell (2004), «Domesticating the French fry! McDonald’s and consumerism in Russia », Journal of Consumer Culture, IV, 1, pp. 5-26, DOI: 10.1177/1469540504040902
  21. H.A. Campbell, A.C. LaPastina (2010), «How the iPhone became Divine: New Media, Religion and the Intertextual Circulation of Meaning», New Media & Society, XII, 7, pp. 1191-207, DOI: 10.1177/146144481036220
  22. M. Castells (1996), The Information Age: Economy Society and Culture, vol. I: The Rise of the Network Society, Oxford, Blackwell; tr. it., La nascita della società in rete, Milano,
  23. Egea, 2002. M. de Certeau (1980), L’invention du quotidien 1. Arts de faire, Paris, Gallimard; tr. it., L’invenzione del quotidiano, Roma, Edizioni Lavoro, 2005.
  24. V. De Grazia (2005), Irresistible Empire: America’s Advance through Twentieth-Century Europe, Cambridge, The Belknap Press of Harvard; tr. it., L’impero irresistibile. La società dei consumi americana alla conquista del mondo, Torino, Einaudi, 2006.
  25. P. DiMaggio (1991), Social Structure, Institutions, and Cultural Goods: The Case of the United States, in P. Bourdieu, J.S. Coleman (eds.), Social Theory for a Changing Society, New York, Russell Sage Foundation, Westview Press; tr. it., Struttura sociale, istituzioni e beni culturali, in Organizzare la cultura. Imprenditoria, istituzioni e beni culturali, Bologna, il Mulino, 2009.
  26. K. Donati (2005), «The Pleasure of Diversity in Slow Food’s Ethics of Taste», Food, Culture and Society, 8, 2, pp. 227-42, DOI: 10.2752/155280105778055263
  27. A. Elliott, J. Urry (2010), Mobile Lives, New York, Routledge; tr. it., Vite mobili, Bologna, il Mulino, 2013.
  28. T.H. Eriksen (2001), Tyranny of the Moment. Fast and Slow Time in the Information Age, London, Pluto Press; tr. it., Tempo tiranno. Velocità e lentezza nell’era informatica, Milano, Eleuthera, 2003.
  29. M. Featherstone (1991), Consumer Culture and Postmodernism, London, Sage; tr. it., Cultura del consumo e postmodernismo, Roma, Seam, 1994.
  30. C. Formenti (2011), Felici e sfruttati. Capitalismo digitale ed eclissi del lavoro, Milano, Egea.
  31. J. Freeman (2009a), «Not So Fast. Sending and receiving at Breakneck Speed can make Life queasy; a Manifesto for Slow Communication», Wall Street Journal, 21 agosto.
  32. J. Freeman (2009b), The Tyranny of e-mail. The Four-Thousand-Year Journey to your Inbox, New York, Scribner; tr. it., La tirannia dell’e-mail, Torino, Codice edizioni, 2010.
  33. D. Girardelli (2004), «Commodified Identities: The Myth of Italian Food in the United States», Journal of Communication Inquiry, XXVIII, 4, pp. 307-24, DOI: 10.1177/0196859904267337
  34. E. Goffman (1963), Stigma. Notes on the Management of Spoiled Identity, Englewood Cliffs, Prentice Hall; tr. it., Stigma. L’identità negata, Verona, Ombre Corte, 2012.
  35. S. Gottschalk (1999), «Speed Culture: Fast Strategies in Televised Commercial Ads», Qualitative Sociology, XXII, 4, pp. 311-29, DOI: 10.1023/A:102200772126
  36. M. Hardt, A. Negri (2000), Empire, New York, Harvard University Press; tr. it. Impero. Il nuovo ordine della globalizzazione, Milano, Rizzoli, 2001.
  37. M. Hartmann, A. Honneth (2006), «Paradoxes of Capitalism», Constellations, XIII, 1, pp. 41-58, DOI: 10.1111/j.1351-0487.2006.00439.x
  38. D. Harvey (1989), The Condition of Postmodernity. An Enquiry into the Origins of Cultural Change, Oxford, Basil Blackwell; tr. it., La crisi della modernità. Riflessioni sulle origini del presente, Milano, Net, 2002.
  39. A.O. Hirschman (1977), The Passions and the Interests: Political Arguments for Capitalism before its Triumph, Princeton, Princeton University Press; tr. it., Le passioni e gli interessi. Argomenti politici in favore del capitalismo prima del suo trionfo, Milano, Feltrinelli, 2011.
  40. A. Honneth (2004a), «Organized Self-Realization. Some Paradoxes of Individualization», European Journal of Social Theory, VII, 4, pp. 463-78, DOI: 10.1177/1368431004046703
  41. A. Honneth (2004b), «Paradoxien des Kapitalismus. Ein Untersuchungsprogramm», Berliner Dibatte Initial, XV, 1; tr. it., Capitalismo e riconoscimento, Firenze, Firenze University
  42. Press, 2010. R. Inglehart (1977), The Silent Revolution. Changing Values and Political Styles Among Western Publics, Princeton, Princeton University Press; tr. it., La rivoluzione silenziosa, Milano, Rizzoli, 1983.
  43. W. Isaacson (2011), iSteve. The Book of Jobs, New York, Simon & Schuster; tr. it., Steve Jobs, Milano, Mondadori, 2011.
  44. S. Kern (1983), The Culture of Time and Space 1880-1918, London, Weidenfeld and Nicolson; tr. it., Il tempo e lo spazio. La percezione del mondo tra Otto e Novecento, Bologna, il Mulino, 1995.
  45. S. Latouche (2010), Sortir de la société de consommation, Paris, Les Liens qui libèrent; tr. it., Come si esce dalla società dei consumi. Corsi e percorsi della decrescita, Torino, Bollati Boringhieri, 2011.
  46. P. Laufer (2011), Slow News. Manifesto per un consumo critico dell’informazione, Milano, Sironi.
  47. L. Leonini, R. Sassatelli (a c. di) (2008), Il consumo critico. Significati, pratiche, reti, Roma-Bari, Laterza.
  48. G. Lovink (2012), Networks without a Cause. A Critique of Social Media, Cambridge, Polity Press; tr. it., Ossessioni collettive. Critica dei social media, Milano, Egea, 2012.
  49. J. Lyon (1999), Manifestoes: Provocations of the Modern, Ithaca, Cornell University Press.
  50. G. McCracken (1988), Culture and Consumption. New Approaches to the Symbolic Character of Consumer Goods and Activities, Bloomington, Indiana University Press.
  51. M. McLuhan (1964), Understanding Media. The Extensions of Man, New York, McGraw Hill; tr. it., Gli strumenti del comunicare. Mass media e società moderna, Milano, Net, 2002.
  52. D. Miller (1987), Material Culture and Mass Consumption, Oxford, Basil Blackwell.
  53. M. Montanari (1996), «Attenti!», Slow, I, 2, pp. 56-9.
  54. J. Morris (2006), «La globalizzazione dell’espresso italiano», Memoria e ricerca, 23, pp. 27-46.
  55. E. Morozov (2012), «Form and Fortune. Steve Jobs’ Pursuit of Perfection – and the Consequences », New Republic, February 22; tr. it., Contro Steve Jobs. La filosofia dell’uomo di marketing più abile del XXI secolo, Torino, Codice, 2012.
  56. E. Morozov (2013), To Save Everything, Click Here. The Folly of Technological Solutionism, London, Allen Lane; tr. it., Internet non salverà il mondo, Milano, Mondadori, 2014.
  57. H. Nowotny (1989), Eigenzeit. Entstehung und Strukturierung eines Zeitgefuhls, Frankfurt am Main, Suhrkamp; tr. it., Tempo privato. Origine e struttura del concetto di tempo, Bologna, il Mulino, 1993.
  58. H. Nowotny (1994), Time: The Modern and Postmodern Experience, Cambridge, Polity Press.
  59. Z. Papacharissi (2009), «The Virtual Geographies of Social Networks: A Comparative Analysis of Facebook, LinkedIn and ASmallWorld», New Media & Society, XI, 1-2, pp. 199-220, DOI: 10.1177/1461444808099577
  60. Z. Papacharissi (ed.) (2010), Networked Self: Identity, Community, and Culture on Social Network Sites, New York, Routledge.
  61. L. Parisi (2013), Contagious Architecture: Computation, Aesthetics, Space, Cambridge, The Mit Press.
  62. W. Parkins (2004), «Out of Time. Fast Subjects and Slow Living», Time & Society, XIII, 2-3, pp. 363-82, DOI: 10.1177/0961463X0404566
  63. C. Petrini (1996), «Elogio della lentezza», Slow, I, 1, pp. 7-8.
  64. C. Petrini (2001), Slow Food. Le ragioni del gusto, Roma-Bari, Laterza.
  65. C. Petrini (2005), Buono, pulito e giusto. Principi di nuova gastronomia, Torino, Einaudi. I. Ramonet (1999), La tyrannie de la communication, Paris, Galilée; tr. it., La tirannia della comunicazione, Trieste, Asterios, 1999.
  66. L.A. Reisch (2001), «Time and Wealth: The Role of Time and Temporalities for Sustainable Patterns of Consumption», Time & Society, X, 2-3, pp. 367-85.
  67. D. Riesman (1950), The Lonely Crowd. A Study of the Changing American Character, Cambridge, Yale University Press; tr. it., La folla solitaria, Bologna, il Mulino, 1999.
  68. G. Ritzer (1993), The McDonaldization of Society, Newbury Park, Pine Firge Press; tr. it., Il mondo alla McDonald’s, Bologna, il Mulino, 1997.
  69. G. Ritzer (1999a), Enchanting a Disenchanted World. Revolutionizing the Mean of Consumption, London, Pine Forge Press; tr. it., La religione dei consumi, Bologna, il Mulino, 2000.
  70. G. Ritzer (1999b), Assessing the Resistance, in Smart (1999).
  71. G. Ritzer (2000), The McDonaldization of Society, Thousand Oaks, CA, Pine Forge Press, New Century edition.
  72. R. Sassatelli (2004), Consumo, cultura e società, Bologna, il Mulino.
  73. R. Sassatelli (2006), Virtue, Responsibility and Consumer Choice: Framing Critical Consumerism, in J. Brewer, F. Trentmann (eds.), Consuming Cultures, Global Perspectives: Historical Trajectories, Transnational Exchanges, Oxford, Berg.
  74. R. Sassatelli (2007), Consumer Culture. History, Theory and Politics, London, Sage.
  75. R. Sassatelli (2010), Consumo: inferno e paradiso, in J. Baudrillard, La società dei consumi, Bologna, il Mulino.
  76. R. Sassatelli, F. Davolio (2010), «Consumption, Pleasure and Politics. Slow Food and the Politico-aesthetic Problematization of Food», Journal of Consumer Culture, X, 2, pp. 202-32, DOI: 10.1177/1469540510364591
  77. E. Scarpellini (2008), L’Italia dei consumi. Dalla Bella Époque al nuovo millennio, Roma-Bari, Laterza.
  78. E. Schlosser (2001), Fast Food Nation. The Dark Side of the All-American Meal, London, The Penguin Press; tr. it., Fast Food Nation. Il lato oscuro del cheeseburger globale, Milano, il Saggiatore, 2004.
  79. H. Schultz, D.J. Yang (1997), Pour Your Heart into it. How Starbucks built a Company one Cup at a Time, New York, Hyperion.
  80. R. Sennett (1998), The Corrosion of Character. The Personal Consequences of Work in the New Capitalism, New York-London, WW. Norton & Company; tr. it., L’uomo flessibile. Le conseguenze del nuovo capitalismo sulla vita personale, Milano, Feltrinelli, 2001.
  81. R. Sennett (2006), The Culture of the New Capitalism, New Haven, Yale University Press; tr. it., La cultura del nuovo capitalismo, Bologna, il Mulino, 2012.
  82. R. Sennett (2008), The Craftsman, New Haven, Yale University Press; tr. it., L’uomo artigiano, Milano, Feltrinelli, 2012.
  83. A. Sharma, D. Grant (2011), «Narrative, Drama and Charismatic Leadership: The Case of Apple’s Steve Jobs», Leadership, VII, 1, pp. 3-26, DOI: 10.1177/1742715010386777
  84. C. Shirky (2010), Cognitive Surplus. Creativity and Generosity in a Connected Ages, New York, The Penguin Press; tr. it., Surplus cognitivo. Creatività e generosità nell’era digitale, Torino, Codice, 2010.
  85. R. Silverstone (1999), Why Study the Media?, London, Sage; tr. it., Perchè studiare i media?, Bologna, il Mulino, 2002.
  86. L. Simonetti (2012), «The Ideology of Slow Food», Journal of European Studies, XLII, 2, pp. 168-89, DOI: 10.1177/0047244112436908
  87. B. Smart (1999, a cura di), Resisting McDonaldization, London, Sage.
  88. T. Terranova (2014), «Red Stack Attack! Algorithms, Capital and the Automation of the Common», Quaderni di San Precario, 12 febbraio, http://quaderni.sanprecario.info/ 2014/02/red-stack-attack-algorithms-capital-and-the-automation-of-the-common-di-tiziana -terranova/.
  89. C.J. Thompson, Z. Arsel (2004), «The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization», Journal of Consumer Research, 31, pp. 631-42.
  90. S. Turkle (2007), «Can you hear me now?», Forbes, April 21, http://www.forbes.com/forbes/2007/0507/176.html.
  91. B.S. Turner (2003), «McDonaldization. Linearity and Liquidity in Consumer Cultures», American Behavioral Scientist, XLVII, 2, pp. 137-53.
  92. K. van Bommel, A. Spicer (2011), «Hail the Snail: Hegemonic Struggles in the Slow Food Movement», Organization Studies, XXXII, 12, pp. 1717-44, DOI: 10.1177/0170840611425722
  93. K. Varnelis (ed.) (2008), Networked Publics, Cambridge, The Mit Press.
  94. P. Virilio (1977), Vitesse et Politique. Essai de dromologie, Paris, Galilée; tr. it., Velocità e politica. Saggio di dromologia, Milano, Milthipla, 1981.
  95. R. Wilk (ed.) (2006), Fast Food/Slow Food: The Cultural Economy of the Global Food System, Walnut Creek, Altamira Press.

Antonio Di Stefano, Slow food, slow communication slow capitalism. Pratiche di resistenza e colonizzazione dell’alterità in "SOCIOLOGIA E RICERCA SOCIALE " 103/2014, pp 145-165, DOI: 10.3280/SR2014-103007