Integrating stakeholders’ perspectives to develop tourism business strategies: the case study of a wine route

Journal title RIVISTA DI STUDI SULLA SOSTENIBILITA'
Author/s Giuseppina Carrà, Mariagiulia Mariani, Ivana Radic, Iuri Peri
Publishing Year 2017 Issue 2016/2
Language English Pages 14 P. 173-186 File size 215 KB
DOI 10.3280/RISS2016-002015
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The authors analyze stakeholders’ perspective in tourism development of the Etna Wine Route, considering a wider set of organisations having an interest in the destination management and development and enhancement of the local tourism. The effective management for wine tourism development is the stakeholder involvement in generating ideas for products and services. A broader assessment of the EWR as a tourist destination helped an effective interaction of various stakeholders through co-ordination and consultation mechanisms, leading to a tourism development plan. The case study provides important insights for destination management integrating stakeholders’ perspective. For this purpose, the Strategic Orientation Round (SOR), integrated in the SWOT analysis, was implemented, a qualitative approach, aiming to create awareness and promote action as prioritized by stakeholders’, through interviews and working groups.

Keywords: Stakeholder, tourism business, wine route.

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Giuseppina Carrà, Mariagiulia Mariani, Ivana Radic, Iuri Peri, Integrating stakeholders’ perspectives to develop tourism business strategies: the case study of a wine route in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 2/2016, pp 173-186, DOI: 10.3280/RISS2016-002015