The role of socially responsible marketing in increasing the competitiveness of transnational corporations in an unstable market environment

Journal title RIVISTA DI STUDI SULLA SOSTENIBILITA'
Author/s Tetiana Kniazieva, Lyudmila Orochovska, Oleksii Zhamoida , Anna Maryna , Oleksandr Chernyshov
Publishing Year 2025 Issue 2025/1
Language English Pages 14 P. 143-156 File size 0 KB
DOI 10.3280/riss2025oa19631
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The study analyzes the fundamentals of socially conscious marketing, which are essential to maintaining multinational companies’ competitiveness. A series of recommendations for enhancing the efficacy of socially conscious marketing strategies in boosting multinational firms' competitiveness in an unpredictable market environment is the study’s practical outcome. The theoretical result was the identification of the main patterns of using socially aware marketing techniques to increase the competitiveness of multinational corporations in an unpredictable market environment.

Keywords: ; competition; global market; transnational corporations; economic instability; sustainable development

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Tetiana Kniazieva, Lyudmila Orochovska, Oleksii Zhamoida , Anna Maryna , Oleksandr Chernyshov , The role of socially responsible marketing in increasing the competitiveness of transnational corporations in an unstable market environment in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 1/2025, pp 143-156, DOI: 10.3280/riss2025oa19631