Un quadro teorico dell'innovazione nell'ambito della psicologia del consumatore

Author/s E. Shiu, C. Cheng
Publishing Year 2012 Issue 2011/2
Language English Pages 17 P. 281-297 File size 142 KB
DOI 10.3280/RIP2011-002006
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This exploratory study attempts to explore the relationships between innovation adoption and its potentially direct and indirect determinants including global innovativeness, domain specific innovativeness, creativity, and the two sets of potential determinants of creativity, i.e. modern technology hobbies and environmental variables. A series of tests have been conducted in order to lend support to our results and arguments. By integrating all the key results, we propose an expanded theoretical framework of innovation adoption including variables that hitherto have been omitted in previous studies.

Keywords: Consumer innovativeness, creativity, innovation attributes, innovation adoption, innovation.

E. Shiu, C. Cheng, Proposing an expanded theoretical framework of innovation adoption linking to consumer innovativeness and creativity and their driving factors in "RICERCHE DI PSICOLOGIA " 2/2011, pp 281-297, DOI: 10.3280/RIP2011-002006