Rise, Cultural Eyes, Rise: Culturalize!

Author/s Robert V. Kozinets
Publishing Year 2012 Issue 2012/2
Language English Pages 5 P. 5-9 File size 466 KB
DOI 10.3280/MC2012-002001
DOI is like a bar code for intellectual property: to have more infomation click here

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

  • B2B vs. B2C: an empirical attempt to bridge the gap Daniela Andreini, Giuseppe Pedeliento, in MERCATI E COMPETITIVITÀ 1/2013 pp.73
    DOI: 10.3280/MC2013-001006

Robert V. Kozinets, Rise, Cultural Eyes, Rise: Culturalize! in "MERCATI E COMPETITIVITÀ" 2/2012, pp 5-9, DOI: 10.3280/MC2012-002001