Territorial Corporate Identity and New Food Paradigms

Author/s Rosa Misso, Gian Paolo Cesaretti, Hanna Safwat Shakir
Publishing Year 2015 Issue 2015/2 Language English
Pages 20 P. 11-30 File size 259 KB
DOI 10.3280/RISS2015-002003
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The need to "feed the planet", and especially to do so in a sustainable way, requires the ability of firms to "make themselves system" for the well-being sustainability by changing their paradigm of development and contributing effectively to the creation and maintenance of a Sustainability Oriented Territory (SOT): their territory. With this in mind, this paper examines the strategy of territorial corporate identity as strategic response of the "enterprise system" of a territory to a new food paradigm (identitary, sustainable and based on a not segmented approach to wellbeing) and as action carrier for the creation and maintenance of a SOT.

Keywords: Well-being sustainability, corporate identity, territorial identity, territorial sustainability, enterprise system

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  • Territorial competition and circular economy Gian Paolo Cesaretti, Rosa Misso, Hanna Safwat H. Shakir, in RIVISTA DI STUDI SULLA SOSTENIBILITA' 2/2017 pp.31
    DOI: 10.3280/RISS2017-002003

Rosa Misso, Gian Paolo Cesaretti, Hanna Safwat Shakir, Territorial Corporate Identity and New Food Paradigms in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 2/2015, pp 11-30, DOI: 10.3280/RISS2015-002003