Territorial Corporate Identity and New Food Paradigms

Titolo Rivista RIVISTA DI STUDI SULLA SOSTENIBILITA'
Autori/Curatori Rosa Misso, Gian Paolo Cesaretti, Hanna Safwat Shakir
Anno di pubblicazione 2015 Fascicolo 2015/2
Lingua Inglese Numero pagine 20 P. 11-30 Dimensione file 259 KB
DOI 10.3280/RISS2015-002003
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The need to "feed the planet", and especially to do so in a sustainable way, requires the ability of firms to "make themselves system" for the well-being sustainability by changing their paradigm of development and contributing effectively to the creation and maintenance of a Sustainability Oriented Territory (SOT): their territory. With this in mind, this paper examines the strategy of territorial corporate identity as strategic response of the "enterprise system" of a territory to a new food paradigm (identitary, sustainable and based on a not segmented approach to wellbeing) and as action carrier for the creation and maintenance of a SOT.

La necessità di "nutrire il pianeta", e soprattutto di farlo in maniera sostenibile, passa attraverso la capacità delle imprese di "rendersi sistema" per la sostenibilità del benessere modificando il loro paradigma di sviluppo e contribuendo concretamente alla creazione e al mantenimento di un Sustainability Oriented Territory (SOT): il loro territorio di riferimento. In tale ottica, nel presente lavoro si prende in esame la strategia di Corporate Identity Territoriale come risposta strategica del "sistema impresa" di un territorio ad un nuovo paradigma alimentare (identitario, sostenibile e fondato su un approccio al benessere non segmentato) e come azione portante per la creazione ed il mantenimento di un SOT.

Keywords:Sostenibilità del benessere, corporate identity, identità territoriale, sostenibilità territoriale, sistema impresa

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  • Territorial competition and circular economy Gian Paolo Cesaretti, Rosa Misso, Hanna Safwat H. Shakir, in RIVISTA DI STUDI SULLA SOSTENIBILITA' 2/2017 pp.31
    DOI: 10.3280/RISS2017-002003

Rosa Misso, Gian Paolo Cesaretti, Hanna Safwat Shakir, Territorial Corporate Identity and New Food Paradigms in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 2/2015, pp 11-30, DOI: 10.3280/RISS2015-002003