Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV

Titolo Rivista MERCATI & COMPETITIVITÀ
Autori/Curatori Imante Markeviciute, Aukse Blazenaite, Francesca Vicentini, Paolo Boccardelli
Anno di pubblicazione 2018 Fascicolo 2018/1
Lingua Inglese Numero pagine 21 P. 93-113 Dimensione file 1512 KB
DOI 10.3280/MC2018-001006
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FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

This paper aims at revealing the influence of dynamic capabilities on open innovation in the context of TV broadcasters and at disclosing the importance of customer mindset, when launching an Internet TV project. Accordingly, the paper proposes a theoretical framework which links customer’s mindset in industries to dynamic capabilities for open innovation in the case of launching an Internet TV. The data has been collected from Lithuanian TV broadcasting industry. The results elaborated with Maxqda software imply that the launch of an Internet TV is not only the output of classic external and internal drivers, called company’s dynamic capabilities, but is also the result of customers’ mindset in sensing, seizing, and reconfiguring activities.

Keywords: Internet TV, customer mindset, dynamic capabilities, open innovation, business model, disruptive change.

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Imante Markeviciute, Aukse Blazenaite, Francesca Vicentini, Paolo Boccardelli, Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV in "MERCATI & COMPETITIVITÀ" 1/2018, pp 93-113, DOI: 10.3280/MC2018-001006