RISULTATI RICERCA

Il saggio parte dal dato empirico della diffusione delle indagini di customer satisfaction e inda-ga sulla rilevanza che esse possono avere sui rapporti di lavoro. Sebbene tali strumenti, volti in primo luogo alla costruzione di capitale reputazionale, rispondano a logiche estranee al contrat-to di lavoro, di fatto essi consentono all’impresa di acquisire informazioni circa diversi aspetti del servizio reso e, con esso, della prestazione lavorativa. Lo scritto si sofferma proprio sulla interferenza empirica tra lo strumento di marketing e la gestione dei rapporti di lavoro, che si mostra evidente soprattutto nel mercato digitale di beni o servizi sviluppato dalle piattaforme informatiche, ove le valutazioni dei clienti non solo possono determinare l’estinzione del rap-porto stesso, ma condizionano l’affidamento del lavoro, la sua collocazione oraria e il compen-so percepito. Sottolineando come le informazioni che il cliente fornisce all’impresa siano in-fluenzate da aspettative, abitudini, gusti personali e finanche pregiudizi, l’Autrice esclude che l’adozione di sistemi di misurazione del gradimento degli utenti possa costituire un mezzo di controllo sulla prestazione e, sempre sulla base della differenza tra fatto e valutazione persona-le, nega la rilevanza disciplinare dei dati così acquisiti. In particolare, ritiene che la valutazione negativa non possa né assurgere a indice di violazione dell’obbligo di diligenza né possa esse-re indicativa del rendimento negativo del lavoratore: il gradimento degli utenti non qualifica il debito di lavoro e dunque, secondo l’Autrice, può essere considerato solo in chiave incentivan-te, attribuendogli rilevanza giuridica autonoma ai fini della quantificazione del compenso.

In the last decades the phenomenon of wine tourism has shown a remarkable growth in several countries and continents of the world, from Australia through the United States to Europe, encouraging the interest of many scholars and producing a large volume of studies. According to the current debate, wine tourists expectations and preferences are likely to vary across regions as well as circumstances and it is not possible to identify a unique and stereotypical wine tourist, nor giving a unilateral definition of him or her behaviour (Charters and Ali-Knight, 2002; Bruwer et al., 2002; Alebaki and Iakovidou, 2010). If the attempt of identifying of a unique wine tourist is unrealistic, our contribution on wine tourism debate regards the proposal of a new line of research by analysing the customer satisfaction of wine tourists who chose to visit the production areas of Prosecco District in the Veneto Region. Therefore, our proposal joins the debate on wine tourism within two primary objectives: - to detect which are the determinants of wine tourism experience in the "Prosecco District"; and - to analyse the customer satisfaction level of wine tourists. The study explore the demand of wine tourists at different stage of their experience. In particular, the research is focused on identifying which are the preferences and needs of wine tourists that decide to visit Prosecco production territories, taste and buy local products. Furthermore, it is analysed tourists’ satisfaction with their experience to understand if some aspects or services should be innovated and/or improved. A web survey was administrated among wine tourists that subscribed to specific newsletters (i.e. Movimento del turismo del vino, Associazione Strada del Prosecco, wine companies newsletter etc.). There have been reached approximately 7.000 Italian and international tourists and wine tourist and there have been collected 400 questionnaires. The sample of people that already had an experience in the "Prosecco District" is composed by 200 people and they are compared to the remaining 200 individuals by the logistic regression (logit) model. This statistical model allows to understand which variables determine more than others a wine tourism experience in the considered area. In general terms, the results of the logit show that having more than 60 years, having planned another wine tourism experience, consuming often Prosecco and being a foreign tourist are the determinants of visiting the Prosecco District. The study give a complete picture of wine tourists’ motivating factors, characteristic and satisfaction of the sample in order to have a broader snapshot of the current situation in the considered area. Our findings will increase from one hand the level of knowledge of tourists’ preferences and, from the other, they will help in matching tourists’ expectations and needs. Having a broad and complete picture of wine tourists’ motivating factors, characteristic and satisfaction, indeed, will allow firms to position adequately into the market.

This paper aims at understanding whether and to what extent companies are facing the challenge of improving their supply chains according to a customer-driven approach. Although the most recent supply chain management literature developed theoretical reflections and conceptualizations on the need for customer centricity in supply chain management, companies’ practice does not seem to follow these prescriptions and the empirical research highlighted a frequent misalignment between market strategy and supply chain management processes. The aim of this paper is to bridge these two perspectives by answering two research questions. First, how are companies revising their supply chains, that is, what is the nature of the most recent projects concerning supply chain improvements? Second, to what extent are companies that invest in such projects prioritizing those specific projects that make a concrete alignment between market orientation and supply chain operating conditions possible? The paper reports and discusses the findings of an empirical investigation conducted among leading Italian companies or Italian subsidiaries of multinational companies. In particular, a two-step research was conducted, consisting of ten indepth interviews and a survey. According to our study, Italian companies are revising their supply chains to provide prompt availability of the product in different (but coordinated) distribution channels. This led to the launch of projects related to Demand Forecasting and to Omnichannel strategy adoption. However, in most cases, the managerial and technological readiness of companies is not in line with the relevance of the challenges. Another area of improvement concerns projects aimed at adopting up-to-date technologies, mostly connected to the Industry 4.0 paradigm, to improve operational performance. In this case the major opportunities perceived by the companies relate to the adoption of Big Data Analytics in order to better understand market trends

Cyber droghe e binaural beats: gli stati non convenzionali di coscienza nell’era delle tecnologie digitali - Binaural beats are the brand new cyber drug. They consist of the application of two different frequencies separately presented to the left and right ears which influences the bioelectrical brain activity thanks to the phenomenon of frequency following response. According to the induced synchronization level many effects have been observed (alterations of consciousness steady state, reduction of sleep requirement, anxiety mitigation, learning improvement) thanks to the release of specific neurochemical mediators, such as dopamine and beta-endorphin. A particular software, named I-Doser, for the production of binaural beats has been created; it is very easy to get because it is available online as a free download. Keywords: cyber drug, binaural beats, frequency following response.

The present paper is a theoretical study on the topic of cyber risk and cyber risk management. This research represents the first step of a far deeper analysis on this topic that aims at underlining the main characteristics of cyber risk, delineating future developments in managing it and strengthening the importance of sharing information and creating a shared knowledge between countries. Good situational awareness and cyber risk analytics are vital in helping firms identify weaknesses, rank threat scenarios, identify countermeasures and set priorities for intelligence gathering. There emerges the need to improve the traditional risk management process, by considering the necessity to manage not only risks, but also uncertainties, by implementing Business Continuity Management systems with the aim to build business resilience. To do that, one possible solution might be represented by the intervention of gov-ernments with laws and frameworks that might help companies fight cyber threats.

Il progressivo aumento della frequenza di attacchi informatici sempre più sofisticati e dirompenti rende prioritaria l’introduzione di innovazioni politico-strategiche, organizzative, tecnologiche e culturali affinché i decisori politici e aziendali siano costantemente aggiornati e pronti a interagire in tempi brevissimi garantendo, come già affermato nelle scorse edizioni delle Conferenze Nazionali sulla Cyber Warfare, una stretta collaborazione tra mondo civile, militare e accademico.

Il volume raccoglie i lavori di tre Cyber Conferenze: quelle di Roma (9 luglio 2019), di Milano (12 dicembre 2019) e quella da remoto protrattasi dal 12 maggio al 30 giugno 2020. Agli incontri hanno preso parte membri del Governo e autorità militari, diplomatici, prefetti, professori universitari e dirigenti industriali, che si sono confrontati su temi quali: il ruolo dell’Intelligence nell’emergenza nazionale, disinformazione e disagio sociale, l’Amministrazione Pubblica post-Covid, il sistema sanitario nelle crisi pandemiche, la riattivazione del sistema economico, il rilancio industriale.