Covid-19 has shed light on the Sino-Italian communities, usually perceived as a "minority model", based on their being considered as integrated, hard-working and silent. The media narratives about the relation between the spreading of the virus and the consumption of food framed as "disgusting" have neutralised the color-blindness usually applied to Asian migrants in Italy. The latent racism has been reinforced by a process of distinction focused on the disgust for an "abject" food. The reframing of the Sino-Italians as folk devils through the spread of gastro-panic has yet triggered processes of subjectivation, pushing them to make their voices heard on a public level. By the standpoint of 12 "Asian" restaurant owners in the city of Genoa, we explore the frame in which such dynamics have unfolded.