Journal title TRADE MARKETING
Author/s Gennaro Cuomo, Alessandra Pulli, Alberto Mattiacci
Publishing Year 1 Issue 1998/24
Language Italian Pages 0 P. File size 0 KB
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Gennaro Cuomo, Alessandra Pulli, Alberto Mattiacci, Nuove tecnologie e modelli di marketing: un'applicazione al caso del mercato italiano delle birre in "TRADE MARKETING" 24/1998, pp , DOI: