La gestione del valore della marca nelle reti di franchising. I risultati di un'indagine empirica

Journal title MERCATI E COMPETITIVITÀ
Author/s Luigi Cantone, Paolo Calvosa, Marcello Risitano
Publishing Year 2005 Issue 2005/2
Language Italian Pages 28 P. File size 345 KB
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Luigi Cantone, Paolo Calvosa, Marcello Risitano, La gestione del valore della marca nelle reti di franchising. I risultati di un'indagine empirica in "MERCATI E COMPETITIVITÀ" 2/2005, pp , DOI: