Moment: il ciclo di vita di un brand leader

Journal title MERCATI E COMPETITIVITÀ
Author/s Raffaella Graziosi, Gianpiero Lugli
Publishing Year 2007 Issue 2007/2
Language Italian Pages 12 P. 47-58 File size 80 KB
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Raffaella Graziosi, Gianpiero Lugli, Moment: il ciclo di vita di un brand leader in "MERCATI E COMPETITIVITÀ" 2/2007, pp 47-58, DOI: