Dressing of Series
Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s Antonella Mascio
Publishing Year 2012 Issue 2012/43
Language Italian Pages 14 P. 203-216 File size 106 KB
DOI 10.3280/SC2012-043014
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The article discusses specific uses that audiences realize with television series, particularly those that include stories, characters, or fields related to the theme of fashion. The element of "fashion" appears as something new: he took his own autonomy from the idea of "costume" and has acquired a significant role within the narrative media. The basic hypothesis is that fashion (and clothing) can be seen as a meta-narrative level, able to attract specific audiences interested not only to the stories told in the series, but also to fashion discourses, to outfits of the characters, to possible worlds (not so distant from reality) that there are shown and performed.
Keywords: Quality drama, fashion, audience, convergence culture, productive consumption
Antonella Mascio, Vestirsi di serie in "SOCIOLOGIA DELLA COMUNICAZIONE " 43/2012, pp 203-216, DOI: 10.3280/SC2012-043014