Innovare il rapporto tra musei, visitatori ed utenti attraverso le relazioni digitali

Journal title ECONOMIA E DIRITTO DEL TERZIARIO
Author/s Ludovico Solima, Antonio Minguzzi
Publishing Year 2015 Issue 2015/1
Language Italian Pages 21 P. 41-61 File size 71 KB
DOI 10.3280/ED2015-001003
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

Communication technologies are gradually reshaping the way we are, our relationships and the ways and means through which we access daily to the information we need. Even museums are involved in these developments and the relationship can be established between the visitor and the museum through the new digital media becomes so incredibly rich and complex. Both the museum as the individual, therefore, are bearers of a relational plot that becomes progressively more extensive, also benefiting from the latest evolution of the Internet, characterized by the advent and spread of socalled "Web 2.0" and social media. This will determine the need for museums to develop a conscious strategy of social media presence, that is a real social media strategy, which represents a portion of the wider digital strategy of the museum. Moreover, the spread ever wider and more pervasive mobile technologies, prefigures the advent of a scenario in which museum visitors will change profoundly the way in which to establish a relationship with these organizations, both the practical arrangements for use of museum services

Keywords: Museum, web 2.0, social media, digital strategy.

Jel codes: O35, M31, Z11.

  1. Falkow, S., Social Media Strategy, white paper <http://falkowinc.com/wpcontent/uploads/2010/06/Social-Media-Strategy-Module-Whitepaper.pdf>, 2011.
  2. American Alliance of Museums, TrendsWatch 2012. Museums and the Pulse of the Future, <http://www.aam-us.org/docs/center-for-the-future-of-museums/2012_trends_watch_final.pdf>, 2012.
  3. Anderson, C., e Wolff, M., The Web Is Dead. Long Live the Internet, <http://www.wired.com/magazine/2010/08/ff_webrip/>, 2010.
  4. Beasley, S., e Conway, A., Digital Media in Everyday Life: A Snapshot of Devices, Behaviors, and Attitudes Part 1: Mobile Device Ownership, in Museums and the Web 2012: the international conference for culture and heritage on-line, San Diego, CA, 2012.
  5. Birkner, C., Pointillism in pixels, in «Marketing News», 30/9/2012, pp. 16-23.
  6. Bocatius, B., State-of-the-Art: German Museums on the Social Web. Benefits and Effects of Social Media for Museum Education and Learning, in Museums and the Web 2012: the international conference for culture and heritage on-line, San Diego, CA, 2012.
  7. Bonacini, E., I musei e le nuove frontiere dei social networks: da Facebook a Foursquare e Gowalla, <http://www.fizz.it/home/articoli/2010/302-i-musei-e-le-nuovefrontiere-dei-social-networks-da-facebook-foursquare-e-gowalla>, 2010.
  8. Charitonos, K., Museum Learning via Social Media: (How) Can Interactions on Twitter Enhance the Museum Learning Experience?, in Learning, Media and Technology Doctoral Conference, London, UJ, 4/7/2011.
  9. Cui, B., e Yokoi, S., Enrich knowledge in online museum via social media, in Triple Helix IX International Conference, Stanford, CA, 2011.
  10. Drotner, K., e Schrøder, K.C., Museum communication and social media: The connected museum, London, Routledge, 2014.
  11. Ellis, A., Gluckman, D., Cooper, A., e Greg A., Your Paintings: A Nation’s Oil Paintings Go Online, Tagged by the Public, in Museums and the Web 2012: the international conference for culture and heritage on-line, San Diego, CA, 2012.
  12. Finnis, J., Chan, S., e Clements, R., How to Evaluate Online Success? A New Piece of Action Research, in Museums and the Web 2011: the international conference for culture and heritage on-line, Philadelphia, PA, 2011a.
  13. Finnis, J., Chan, S., e Clements, R., Let’s get real. How to Evaluate Online Success?, Culture24 Action Research Project, 2011b.
  14. Gartner, Inc., Gartner Says the Internet of Things Installed Base Will Grow to 26 Billion Units By 2020, <http://www.gartner.com/newsroom/id/2636073>, 2013.
  15. Gu, M., Engaging Museum Visitors through Social Media: Multiple Case Studies of Social Media Implementation in Museums, Tesi, Graduate Program in Arts Policy and Administration, The Ohio State University, 2012.
  16. Ijaz, F., Yang, H.K., Ahmad, A.W., e Lee, C., Indoor positioning: A review of indoor ultrasonic positioning systems, in The 15th International Conference on Advanced Communication Technology, Technical Proceedings, 2013, pp. 1146-1150.
  17. Jensen, B., e Kelly, L., Exploring Social Media for Front-end Evaluation, in «Exhibionist », 2009, pp.19-25.
  18. Kahr-Højland, A., EGO-TRAP: A Mobile Augmented Reality Tool for Science Learning in a Semi-formal Setting, in «Curator», 53, 2010, n. 4, pp. 501-509. DOI: 10.1111/j.2151-6952.2010.00050.x.
  19. Kelly, L., Museum 3.0: Informal Learning and Social Media, in Social Media and Cultural Communication Conference, Sidney, Australia, 2008.
  20. Martínez-Sanz, R., Estrategia comunicativa digital en el museo, in «El profesional de la información», 21, 2012, n. 4, pp. 391-395. DOI: 10.3145/epi.2012.jul.10
  21. Möller, A., Kranz, M., Huitl, R., Diewald, S., e Roalter, L., A mobile indoor navigation system interface adapted to vision-based localization, in Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia (MUM’12), ACM, New York, NY, USA, 2012. DOI: 10.1145/2406367.2406372
  22. New Media Consortium, Horizon Report – 2012 Museum Edition, <http://www.nmc.org/pdf/2012-horizon-report-museum.pdf>, 2012.
  23. Pett, D.E.J., Uses of social media within British Museum and museum sector, in Archaeology and Digital Communication: Towards Strategies of Public Engagement, a cura di C. Bonacchi, London, Archetype, 2012.
  24. Pissard, N., e Prieur, C., Thematic vs. social networks in web 2.0 communities: A case study on Flickr groups, Algotel Conference, 2007.
  25. Pisu, C., I musei italiani nei social networks: relazione preliminare sui risultati dell’indagine promossa dall’Associazione Nazionale Piccoli Musei, <http://piccolimusei.com/uploads/relazione-caterina-pisu-2012.pdf>, 2012.
  26. Proctor, N., Digital: Museum as Platform, Curator as Champion, in the Age of Social Media, in «Curator», 53, 2010, n. 1, pp. 35-43.
  27. Proctor, N., Introduction, <http://mobileappsformuseums. wordpress.com/category/introduction>, 2011.
  28. Russo, A, Watkins, J., Kelly, L., e Chan, S., How will social media affect museum communication?, in Nordic Digital Excellence in Museums (NODEM), Oslo, Norway, 2006.
  29. Russo, A, Watkins, J., Kelly, L., e Chan, S., Participatory Communication with Social Media, in «Curator», 51, 2008, n. 1, pp. 21-31.
  30. Russo, A, Watkins, J., Kelly, L., e Chan, S., Social media and cultural interactive experiences in museums, in «Nordisk Museologi», 2007, n. 1, pp. 19-29. DOI: 10.1111/j.2151-6952.2008.tb00292.x
  31. Russo, A., e Watkins, J., New Literacy New Audiences: Social Media and Cultural Institutions, in EVA (Electronic Visualisation and the Arts) 2008 Conference, London, UK, 2008.
  32. Simon, N., The Participatory museum, Santa Cruz, California, Museum 2.0, 2010.
  33. Smith, K., The Future of Mobile Interpretation, in Museums and the Web 2009: Proceedings, a cura di J. Trant e D. Bearman, <www.archimuse.com/mw2009/papers/smith/smith.html> 2009.
  34. Smithsonian Institution, Social Media Policy, Smithsonian Directive 814, 2011.
  35. Smith-Yoshimura, K., e Shein, C., Social Metadata for Libraries, Archives and Museums Part 1: Site Reviews, OCLC Research, 2011.
  36. Solima, L., Della Peruta, M.R., e Del Giudice, M., Object-Generated Content and Knowledge Sharing: the Forthcoming Impact of the Internet of Things, in «Journal of the Knowledge Economy», 2015, DOI: 10.1007/s13132-015-0243-x
  37. Solima, L., Il museo in ascolto. Nuove strategie di comunicazione per i musei statali, Soveria Mannelli, Rubbettino editore, 2012.
  38. Solima, L., Il pubblico dei musei. Indagine sulla comunicazione nei musei statali italiani, Roma, Gangemi Editore, 2000.
  39. Solima, L., Il ruolo del nonprofit nell’offerta di servizi museali, in «Sinergie», 2001, n. 54, pp. 51-74. Solima, L., L’impresa culturale, Roma, Carocci editore, 2004.
  40. Solima, L., Social Network: verso un nuovo paradigma per la valorizzazione della domanda culturale, in «Sinergie», 2010, n. 82, pp. 47-74.
  41. Solima, L., Visitatore, cliente, utilizzatore: nuovi profili di domanda museale e nuove traiettorie di ricerca, in I pubblici dei musei. Conoscenza e politiche, a cura di A. Bollo, Milano, Franco Angeli, 2008, pp. 65-76.
  42. Sookhanaphibarn, K., e Chatuporn, U., Expanding the Experience of Museum Visitors with a Social Application on Facebook, in ICDS 2013, The Seventh International Conference on Digital Society, Nice, France, 2013.
  43. Stogner, M.B., The Media-enhanced Museum Experience: Debating the Use of Media Technology in Cultural Exhibitions, in «Curator», 52, 2009, n. 4, pp. 385-397.
  44. Tallon, L., Mobile Strategy in 2013: an analysis of the annual Museum & Mobile survey, <http://www.museums-mobile.org/survey/>, 2013.
  45. Waardenburg, T., Brussee, R., & Hekman, E., Measuring Social Media Activities of Dutch Museums: Developing a Social Media Monitor, in Creating the Difference: Proceedings of the Chi Sparks 2014 Conference, a cura di J.P. van Leeuwen, P.J. Stappers, M.H. Lamers e M.J.M.R. Thissen, The Hague, The Netherlands, 3/4/2014.
  46. Waardenburg, T., e Hekmon, E., Social Media Metrics for the Cultural Heritage Sector,-- <http://crossmedialab.nl/files/Social_Media_Metrics _for_the_Cultural_Heritage_Sector1.pdf>, 2012.
  47. <http://crossmedialab.nl/files/Social_Media_Metrics _for_the_Cultural_Heritage_
  48. Sector1.pdf>, 2012.
  49. Wallace, H., Tallon, L., James, D., e Cymru, A., If mobile is the answer, what was the question?, in Museums and the Web 2012: the international conference for culture and heritage on-line, San Diego, CA, 2012.
  50. Wecker, A.J., Kuflik, T., Dim, E., e Lanir, J., Different Reality Modalities for Museum Navigation, in IUI Workshop on Location Awareness for Mixed and Dual Reality (LAMDa), IUI 2013, Santa Monica, USA, 2013.

  • Handbook of Research on Examining Cultural Policies Through Digital Communication Paola De Bernardi, Monica Gilli, pp.161 (ISBN:9781522569985)

Ludovico Solima, Antonio Minguzzi, Innovare il rapporto tra musei, visitatori ed utenti attraverso le relazioni digitali in "ECONOMIA E DIRITTO DEL TERZIARIO " 1/2015, pp 41-61, DOI: 10.3280/ED2015-001003