An ecological approach to media between platformization processes and transmedia dynamics

Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s Silvia Leonzi, Alberto Marinelli
Publishing Year 2023 Issue 2022/64
Language Italian Pages 21 P. 59-79 File size 343 KB
DOI 10.3280/SC2022-064004
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The aim of this article is to propose a reflection focused on the relationship be-tween two of the most relevant concepts that describe the practices and logics of the hybrid media system: platformization and transmedia. Through a perspective that refers to media ecology, it analyzes the different characteristics that the two concepts have assumed over the years, their points of contact and opposition. The essay then proposes a redefinition of these two concepts, including with respect to two main aspects that have emerged: the necessary reworking of convergence and the hypothesis of a growing epistemological inadequacy of the concept of medium itself.

Keywords: media ecology, transmediality, platformization, convergence.

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Silvia Leonzi, Alberto Marinelli, Per un approccio ecologico ai media tra processi di piattaformizzazione e dinamiche transmediali in "SOCIOLOGIA DELLA COMUNICAZIONE " 64/2022, pp 59-79, DOI: 10.3280/SC2022-064004