Globalizzazione e localismo nella comunicazione turistica

Author/s Elisa Gaudio
Publishing Year 2002 Issue 2001/66 Language Italian
Pages 17 P. File size 161 KB
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This essay focuses on the impact that the convergence of computing and communications would have on the tourism process. The Internet is changing a range of business practices. It offers a completely new approach to the production, promoting and marketing, forging strategic alliances and conducting transactions. As a result, new tourism intermediaries appear on the global market and they cre-ate general Websites to promote their products: on the one hand private busi-nesses; on the other hand regional and local operators, created by institutional ac-tors. A comparison between these two different approaches will show how re-gional Websites can become an effective gateway for many areas, helping to in-crease awareness of tourism product and tourism numbers.

Elisa Gaudio, Globalizzazione e localismo nella comunicazione turistica in "SOCIOLOGIA URBANA E RURALE" 66/2001, pp , DOI: