Journal title SOCIOLOGIA DEL LAVORO
Author/s Mauro Ferraresi
Publishing Year 2006 Issue 2005/99 Language Italian
Pages 16 P. File size 44 KB
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The theme of this essay is the transformation of value produced by media processes in contemporary society. Media produce indeed a mediation and therefore a transformation in the processes of valorisation. Products, goods, merchandise, and services are converted into brands. As a result, the accumulation of valorisation of products is not only given by the amount of time spent to produce it; but to the time of exposure to brands, or rather to the advertising of brands to which individuals are exposed. The more time they are exposed to advertising (in all its forms), the more value is acquired by brands.
Mauro Ferraresi, La mediazione mediatica in "SOCIOLOGIA DEL LAVORO " 99/2005, pp , DOI: