La creatività del consumatore

Author/s Giampaolo Fabris
Publishing Year 2008 Issue 2007/108 Language Italian
Pages 5 P. 21-25 File size 46 KB
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

Thanks to the Internet, the consumer is now becoming increasingly more creative. This happens because there is a democratisation pf the means of the production, so that the distance between producer and consumer is increasingly narrowing. Wikipedia, is an example of this process of collecting and sharing knowledge. The same process is shown for goods and services for which the motivation to participate in the creation of an effect depends on the relationship with the brand or with the need to increase satisfaction obtained by it’s potential use.

Giampaolo Fabris, La creatività del consumatore in "SOCIOLOGIA DEL LAVORO " 108/2007, pp 21-25, DOI: