L’empowerment del consumatore

Author/s Ariela Mortara
Publishing Year 2008 Issue 2007/108 Language Italian
Pages 10 P. 128-137 File size 66 KB
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The power which the consumer possesses is a highly debatable issue in the literature of consumption. In contemporize society there are various ways through which the new consumer can exercise power. It is no longer limited to purchase. The spread of the internet, in particular has given great impetuous to collaborative logic that seems to be one of the best ways of achieving empowerment.

Ariela Mortara, L’empowerment del consumatore in "SOCIOLOGIA DEL LAVORO " 108/2007, pp 128-137, DOI: