Journal title MERCATI E COMPETITIVITÀ
Author/s Sergio Cherubini, Gennaro Iasevoli
Publishing Year 2012 Issue 2012/2 Language Italian
Pages 12 P. 45-56 File size 801 KB
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The aim of the paper is to identify the role of services in electric car marketing, starting from the customer expectations and the elements that enhance product. In particular, based on the concept of Product-Service System (PSS), where the service has a role at least similar to the product, and by case studies analysis, the key elements of electric car PSS have been described: the car and battery system, the energy and char- ging system, public and private infrastructure system and the system related to car navigation and to user experience. Finally, the authors focus the key success factors that should support the new PSS.
Keywords: Electric car marketing, Product Service System, Business Model, Market Convergence, Sustainable mobility.
Sergio Cherubini, Gennaro Iasevoli, Il product service system dell’auto elettrica: fattori critici di successo per il marketing in "MERCATI E COMPETITIVITÀ" 2/2012, pp 45-56, DOI: 10.3280/MC2012-002006