Journal title TERRITORIO
Author/s Christopher Gaffney
Publishing Year 2013 Issue 2013/64 Language Italian
Pages 6 P. 48-53 File size 264 KB
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Twelve large size stadiums are currently under construction in Brazil to host the 2014 World Cup for a total cost of around Euro 20 billion of which 97% met by public funding. This is taking place in urban contexts that are lacking in basic sports facilities for public use. The paper holds that the construction of these new stadiums constitutes the culmination of a project lasting several decades, the objective of which is to change the socio-economic profile of Brazilian football. The changes in progress relating to the mega sports events to be held in the next few years are not compatible with the cultural environment of this sport; an outline is given of its nature and history. It is shown that the projects underway do not adequately meet the needs of the city after the events, but rather support processes to further commercialise the sport and its culture from a show business viewpoint.
Keywords: Football; 2014 World Cup; culture and show business
Christopher Gaffney, From culture to spectacle, the new logics of Brazilian football in "TERRITORIO" 64/2013, pp 48-53, DOI: 10.3280/TR2013-064008