Emotions of alt-right. The affective and neoliberal dimension of platforms

Author/s Giovanni Boccia Artieri, Manolo Farci
Publishing Year 2020 Issue 2020/59 Language Italian
Pages 23 P. 83-105 File size 349 KB
DOI 10.3280/SC2020-059005
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This essay investigates the role digital platforms play in defining a model of neoliberal subjectivity. On the one hand, these platforms produce a sociotechnical system that guides users towards self-management complying with neoliberal doctrine; on the other hand, they create a conflictual environment with a high rate of emotional involvement which serves to convert the values traditionally identified with neoliberalism into an aggressive attack on democracy. The alt-right offers an example of this mode of subjectification that exploits the algorithmic logic driving digital platforms to mobilize feelings such as hate, anger or frustration and to use them to reaffirm the neoliberal discourse.

Keywords: Affective capitalism, platform society, algorithms, neoliberalism, alt-right.

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Giovanni Boccia Artieri, Manolo Farci, Le emozioni dell'alt-right. La dimensione neoliberale e affettiva delle piattaforme in "SOCIOLOGIA DELLA COMUNICAZIONE " 59/2020, pp 83-105, DOI: 10.3280/SC2020-059005