La cross generation: seconde generazioni di migranti a confronto con il mercato
Journal title MONDI MIGRANTI
Author/s Enzo M. Napolitano, M. Luca Visconti
Publishing Year 2009 Issue 2008/3
Language Italian Pages 19 P. 113-131 File size 326 KB
DOI 10.3280/MM2008-003007
DOI is like a bar code for intellectual property: to have more infomation
click here
Below, you can see the article first page
If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
The cross generation: migrant second generations comparing with the market - This paper analyses an emerging target in the Italian market: the so-called "second generations". The authors first illustrate the socio-cultural traits of this segment, and then show the role and peculiarities of consumption read as an identity signifier. The discussion is based on both secondary and primary data, collected across Milan, Turin and Biella. Results document various consumer profiles of second generation migrants and multiple marketing approaches to target this market.
Keywords Second generations; ethnic marketing; intercultural marketing; cross generation marketing.
- Il paesaggio linguistico delle Chinatown di Milano e Parigi: non solo i cinesi scrivono in cinese Cécile Desoutter, Maria Gottardo, in MONDI MIGRANTI 2/2016 pp.203
DOI: 10.3280/MM2016-002010
Enzo M. Napolitano, M. Luca Visconti, La cross generation: seconde generazioni di migranti a confronto con il mercato in "MONDI MIGRANTI" 3/2008, pp 113-131, DOI: 10.3280/MM2008-003007