La progettazione del prodotto nell’era della comunicazione
Journal title SOCIOLOGIA DEL LAVORO
Author/s Gianni Codega
Publishing Year 2010 Issue 2009/116
Language Italian Pages 11 P. 9-19 File size 272 KB
DOI 10.3280/SL2009-116002
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Product design in the age of communication - This paper analyzes how the companies realize today products that have an important communicative role. To attain this aim, the paper take into account the main characteristics of the aesthetics of product in the phase of design, wich are very important from a communication point of view. Then, the paper analyzes how these characteristics can be amplificated through the implementation of a special use of the packaging as a communication tool.
Keywords: Design, product, consumption, packaging, communication, aesthetics
Gianni Codega, La progettazione del prodotto nell’era della comunicazione in "SOCIOLOGIA DEL LAVORO " 116/2009, pp 9-19, DOI: 10.3280/SL2009-116002