E-commerce: da dotcomguy al social commerce, una rapida evoluzione dei consumi online
Journal title SOCIOLOGIA DEL LAVORO
Author/s Piergiorgio Degli Esposti
Publishing Year 2010 Issue 2009/116
Language Italian Pages 14 P. File size 289 KB
DOI 10.3280/SL2009-116009
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E-commerce: from dotcomguy to social commerce, a rapid growth of the online consumption - This contribution aims to describe the characteristics of the contemporary ecommerce phenomenon on consumers behaviors. Starting from an evolutionary analysis of its characteristics and those of the global consumers, tries to find an interpretative paradigm. At its conclusion explores how technological advances help to transform the basic steps of the purchase process, and how have an impact on the decision making mechanisms through the analysis of phenomena such as mass customization, augmented reality, micro payments and micro-purchases.
Keywords: E-commerce, default, consumption, purchase, customization, googleization
Piergiorgio Degli Esposti, E-commerce: da dotcomguy al social commerce, una rapida evoluzione dei consumi online in "SOCIOLOGIA DEL LAVORO " 116/2009, pp , DOI: 10.3280/SL2009-116009