Admen at war. Propaganda expertise and techniques in Italy (1914-18).
Journal title PASSATO E PRESENTE
Author/s Irene Di Jorio
Publishing Year 2015 Issue 2015/95
Language Italian Pages 26 P. 75-100 File size 629 KB
DOI 10.3280/PASS2015-095004
DOI is like a bar code for intellectual property: to have more infomation
click here
Below, you can see the article first page
If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
Historical literature has examined in depth Italian propaganda during the First World War. However, the relations between political propaganda and advertising remain an under-researched field. The article explores these relations through the Italian admen’s professional rhetoric. By focusing on the journal «L’Impresa Moderna», this study looks into the expertise, techniques and theories on war propaganda at the beginnings of Italian advertising.
Keywords: Propaganda, Advertising, Admen, Mass communication, «L’Impresa Moderna», First World War, Italy
Irene Di Jorio, Pubblicitari in guerra. Saperi e tecniche di propaganda in Italia (1914-18) in "PASSATO E PRESENTE" 95/2015, pp 75-100, DOI: 10.3280/PASS2015-095004