Living labs and co-creation techniques for university-business cooperation: a case study

Journal title AGRICOLTURA ISTITUZIONI MERCATI
Author/s Chiara Aleffi, Sabrina Tomasi, Concetta Ferrara, Gigliola Paviotti, Chiara Mignani, Alessio Cavicchi
Publishing Year 2021 Issue 2018/2
Language English Pages 23 P. 109-131 File size 129 KB
DOI 10.3280/AIM2018-002007
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The paper reports about a case study about the regional role of universities, by focusing on the implementation and management of living labs to promote local tourism. The aim is to provide evidence of effective approaches to involve stakeholders in initiatives of regional development. To this aim, the stakeholder engagement activities that took place at the University of Macerata (Italy) were analysed. The conclusions highlight the usefulness of the methodologies and techniques used to facilitate university-business cooperation under the aegis of a living lab.

Keywords: Living labs, co-creation, stakeholder engagement, regional development, university-business cooperation.

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Chiara Aleffi, Sabrina Tomasi, Concetta Ferrara, Gigliola Paviotti, Chiara Mignani, Alessio Cavicchi, Living labs and co-creation techniques for university-business cooperation: a case study in "AGRICOLTURA ISTITUZIONI MERCATI " 2/2018, pp 109-131, DOI: 10.3280/AIM2018-002007