Zacharoula Andreopoulou, Introduction
Zacharoula Andreopoulou, Nikos Leandros, Giovanni Quaranta, Rosanna Salvia, Acknowledgement
Immacolata Viola, Policy analysis in support of sustainable rural tourism: the role of the New Media
(Introduction; Revolution in communication: old and new media; New media; Sustainable rural tourism and the stakeholder model; P.S.R. 2014/2020 - Rural Development Program - in the Campania region: Sustaining the "Many To Many" Strategy; Conclusions; References)
Tsartas Paris, Sarantakou Efthimia, Tourism market trends and their effect on entrepreneurship, cultural consumption and sustainability
(Introduction; Major trends of tourism market which changed the characteristics of tourism development; Effects of the Tourism Major Market Trends on Cultural Consumption and Entrepreneurship Sustainability; Conclusion; References)
Georgios Tsekouropoulos, Green Marketing strategies and Entrepreneurship: The strong environmental value for sustainable development in Tourism
(Green Marketing and Sustainable Development; Reasons for the adoption of Green Marketing; Customers' perspectives of Green Hotels; Hoteliers' commitment to Green Marketing strategies; Green washing; References)
Marianna Psilla, Vassilis Varvitsiotis, Public policies and Tourism: an alternative proposal
(Introduction; Tourism as a communicational and political field; Public policies and public action; The new field of public action; Locality and policy of tourism; European governance and policy of tourism; Public policies' implementation field of tourism; References)
Vicky Katsoni, The effects of ICTs on tourism distribution channels and DMOs marketing strategies
(Tourism Distribution Channels and ICTs; The role of DMOs in the digital era; Recent developments of ICTs usage in DMOs strategy; Conclusions and implications of the study; References)
Irene Paola Borrelli, Agritourism and social media: marketing, local development and sustainability
(Introduction; The multifunctionality of agriculture and rural tourism: synergies for the territory; The dynamics of the agritourism sector in Italy; Social Media Marketing for a sustainable agritourism competitiveness; Conclusions; References)
Rosanna Salvia, Giovanni Quaranta, Sustainable and resilient rural tourism: networking and cooperation as building blocks
(Networking and cooperation and their role in processes of rural development; The role of rural tourism in the Campania Region; An example of successful networking; What does this experience teach us? Some points for further discussion; Conclusions; References)
Zacharoula Andreopoulou, Gian-Paolo Cesaretti, Rosa Misso, Safwat Shakir Hanna, Agni Kalfagianni, From Sustainable tourism to Green tourism and green business: an online platform for Campania, Italy
(Concept of sustainable tourism; What is green tourism?; A green business; GOINGREEN website; References)
Nicola Marinelli, Sara Fabbrizzi, Veronica Alampi Sottini, Local Resources and Successful Tourism Models in Tuscany
(Introduction; The post-modern tourist; A focus on tourism and new media; The scenario: structure and dynamics of tourism in Tuscany; Rurality and tourism; A SWOT Analysis for the Tuscan (Agri) Tourism Sector; Conclusions; References; Webography)
Dimitria Papadopoulou, The role of new media of social network in developing tourism policy: the case of YouTube
(The role of the new media of social network: the YouTube; National and local tourism policy: the institutions; The videos launched in YouTube; The video of GNTO; The video of the Periphery of Crete; Conclusion; References)
Nikos Bakounakis, Tourism and Narrative Identities: "The hotel where you started writing your story"
(The narrative factor; The experience economy; From the legendary hotel to the "storytelling hotel"; The Coppolas and the others; Conclusions; References)
Dorothea Papathanasiou-Zuhrt, Konstadinos Kutsikos, The state of the cultural heritage industry in Europe: a growth transformation perspective
(Introduction; The Value Paradox of Cultural Heritage; The Growth Transformation Challenges in the CH Sector; Challenge 1: supply-side fragmentation; Challenge 2: cultural communication; Challenge 3: value innovation; Making Transformation Happen - Case Studies; Project SAGITTARIUS - a new cultural heritage business model; Project ALECTOR - new skills for cultural heritage management; Project DIVERTIMENTO - helping local CH ventures reach global markets; Conclusions and Future Work; References)
Nikos Leandros, Dimitris Plevrakis, Giannis Stefanakis, Cultural capital, tourism and sustainable development in mountainous areas of Greece. The case of Lasithi Plateau
(The wider framework: key challenges facing Greek tourism; Lasithi Plateau; Population and economic decline; Efforts to promote local development; Myth and Culture initiative; Conclusion; References)
Antonis Skamnakis, Clio Kenterelidou, Fani Galatsopoulou, Agrotourism communication and social/new media: a sustainable approach to development
(Introduction; Agrotourism in Literature; Research Framework; Findings and Discussion; The Agrotourism Narrative; The Agrotourism Communication concept and structure; Conclusions; References)
Alexandros Passalis, Olive oil as an important asset for Greek tourism product differentiation and sustainable development
(Introduction; Local Gastronomy as a motivation factor; The local gastronomy as a tool for sustainable tourist development; Olive oil as a gastronomic tourism assets in Mediterranean destinations; "Oleo tourism" in Spain; The olive oil sector in Greece; Turning olive oil into a tourist resource in Greek summer destinations; References)
List of contributors and short CV.

Contributors: Veronica Alampi Sottini, Nikos Bakounakis, Irene Paola Borrelli, Sara Fabbrizzi, Fani Galatsopoulou, Agni Kalfagianni, Vicky Katsoni, Clio Kenterelidou, Konstadinos Kutsikos, Nicola Marinelli, Rosa Misso, Dimitria Papadopoulou, Dorothea Papathanasiou-Zuhrt, Alexandros Passalis, Dimitris Plevrakis, Marianna Psilla, Efthymia Sarantakou, Safwat Shakir Hanna, Antonis Skamnakis, Ioannis Stefanakis, Paris Tsartas, Georgios Tsekouropoulos, Vassilis Varvitsiotis, Immacolata Viola

Serie: Economics and Governance of Sustainability

Subjects: Economics of Tourism, Commerce and Services

Level: Scholarly Research