USEFUL SERVICES FOR AUTHORS
How do we help authors increase their visibility?
Regular communications
At FrancoAngeli, over the years, we have built a unique heritage of experience, relationships, and qualified contacts that we constantly put at the service of promoting our authors’ works.
Every month, our website records over 200,000 unique visitors, many of whom access our interactive catalogs – updated quarterly and available online (Interactive catalogs) – confirming the strong interest in our editorial content.
The catalogs, rich in information and organized by topic and discipline, represent an effective and immediate tool for exploring our publishing offer: they can be printed or saved on your computer and provide an advanced browsing experience. Their distinctive feature is the direct link of each volume to its dedicated page on our website, complete with indexes and abstracts, enabling fast, targeted searches and in-depth exploration of the most relevant titles.
In addition, we have a community of approximately 60,000 newsletter subscribers.
Every month we send targeted communications on new publications to:
Communications office
Our Communications Office operates through a qualified database of approximately 2,500 active contacts across traditional media (newspapers, magazines, and periodicals) and new digital channels (blogs, newsletters, and online press).
This is a carefully structured and continuously updated archive, which enables us to carry out targeted and effective communication activities.
New publications are regularly promoted to journalists and editors, generating consistent media coverage that is reflected in our Press Review, available in transparent form (for example: La stagione dell'identità). Thanks to the service provided by Onclusive, it is also possible – upon author request – to produce a customized press review of all coverage related to a single title at any time.
An increasingly central role is played by the management of social media channels and the engagement of relevant communities. Today, the promotion of a book does not end with its publication, but continues to grow over time through the active presence of both publisher and author on social media, sharing content, engaging with readers, and sustaining interest around the works.
The publishing house is present on major social platforms – Instagram, Facebook e YouTube – with a strategy differentiated by editorial area. Profile management includes:
Alongside general channels, through which we participate in online cultural debate and share updates, content, and reflections, we also maintain thematic social channels dedicated to the main editorial areas:
In this context, synergy between author and publisher is a key element: when an author follows and interacts with the publisher’s social channels, they help strengthen the visibility of the works and build a broader, more dynamic, and engaging network. For this reason, we have created a dedicated guide designed to help users navigate social media in a simple and effective way.